New telemedicine app developed by alumnus Ahmed Elmi

Choose Nadia

A Wolfson alumnus has developed a health technology company that is helping connect medical practitioners and patients during the current COVID-19 outbreak.

Choose Nadia

Ahmed Elmi (HSPS, 2013) who served as president of WCSA in 2015 has co-founded Choose Nadia, a health technology company that specialises in telemedicine. The company helps connect medical practitioners and patients conveniently at affordable rates to reduce the physical pressure on the healthcare infrastructure in the delivery of non-urgent primary care.

The idea for the company began after Ahmed and his co-founders (Victor Okech, Olamide Akomolafe and Funsho Olaniyi) felt they experienced long waiting times, unnecessary registration and fees at every point of care with their respective primary healthcare systems (Kenya, Nigeria, Ghana and Somalia).

Choose Nadia was initially designed to help make non-urgent primary care convenient and affordable. With the outbreak of COVID-19, the team extended their expertise to help prevent as many people as possible from contracting COVID-19 by ensuring they can use Choose Nadia in the safety of their home rather than visiting hospitals for non-urgent primary care.

The company has experienced increase in consultations and are in talks to work with the COVID-19 National Response and Ministry of Health in Kenya to help identify high-risk COVID-19 cases.

Commenting, Ahmed said: “We have seen an increase in consultations and the people that thought our warnings that the healthcare infrastructure was at a breaking point was overblown are now open to having conversations."

Choose Nadia will represent Kenya in the Africa Roadshow Competition in Casablanca, Morocco in October 2020.

The company has put out a free Corona Virus Risk Assessment and offer non-urgent primary care consultation at