In an interview with BBC Radio Cambridgshire's afternoon programme with Chris Mann, Martin Vinnell explained the rationale and research behind the new campaign, Stay Safe Cambridge Uni. Recognising that the students, staff and academics of the University are part of the wider Cambridge community, the campaign messaging is intended to guide and promote personal, individual responsibility in order to "ensure a positive experience of community responsibility".
Martin explained that the Colleges and the University are committed to providing a rewarding academic and social experience for students during their time here, and even though many in-person events and lectures would not be taking place this term, University officials will continue to adapt by following ongoing guidance from Public Health England.
Citing research done by the University's COVID working group, Martin emphasised that behaviour is the key factor in keeping the community safe, and that "we get the best behaviours by encouragement and reinforcement. The good thing about behaviours is that you carry them around with you."
The Stay Safe Cambridge Uni website includes information on travelling to Cambridge, face coverings, safe distancing, gathering in social groups, testing and more. The site also features downloadable resources and short videos by University notables including Sonia Alleyne, Master of Jesus College and Vice-Chancellor Stephen Toope.
Martin says that he realises these are uncertain times, and that some people are less risk-averse than other, but with so many "bright young people coming to the University" he is hopeful we can "make people behave in a safe manner rather than going down the enforcement route.
Listen to the interview on BBC Sounds. Starts at 3.13.